
Voorpret
Dutch: the pleasure of anticipating a fun event.
Voorpret is the pleasure of anticipating a fun event. The Dutch word names this advance enjoyment. The chest is light and the mind returns to the event with pleasure. You are lit up before anything has actually happened.
The waiting can be half the fun
Voorpret is the Dutch word for the pleasure of anticipating a fun event. Looking forward to the holiday. Planning the meal. The days before the wedding. Voorpret is underrated in our goal-obsessed culture. We treat anticipation as inferior to arrival. The Dutch know better. Voorpret can last weeks. The actual event lasts hours. If you enjoy the anticipation, you have doubled the pleasure. Build voorpret in. Book things with enough lead time that you can anticipate them. Talk about the upcoming event. Read about the place you are going. The event itself might disappoint. The voorpret rarely does.
"Joy multiplies when it is shared."
— Raheel Farooq
Voorpret has a distinctive body signature of pleasurable forward orientation. The chest carries particular lightness. The breath is easy. The face often shows mild smile that arises spontaneously when thoughts return to the anticipated event. There is a quality of being lit up in anticipation, with energy that does not require immediate expression but is enjoyable in itself. The body is forward-oriented but not urgently so; the orientation is pleasure rather than impatience. The state can extend over days or weeks before significant events, often providing more total pleasure than the event itself.
Voorpret has been studied within research on anticipatory pleasure, particularly through work on the asymmetry between anticipating positive and negative events. Research has shown that for many positive events, the anticipation can produce as much or more pleasure than the event itself; this finding has been particularly studied in contexts of vacation anticipation. Nawijn and colleagues' research on holiday anticipation showed that pre-vacation anticipation often produces substantial positive affect, sometimes exceeding the effects during or after the actual vacation (Nawijn et al., 2010). The capacity for anticipatory pleasure appears to be both individually variable and supported by specific cognitive and behavioural patterns.
Voorpret arises through specific conditions involving anticipation of pleasurable upcoming events. Common patterns include:
Voorpret is one of the more cultivatable positive states when its conditions are understood. The following help.
Plan ahead enough to allow anticipation
Last-minute arrangements rarely produce voorpret because there is no time for anticipation to develop. Planning enjoyable events sufficiently in advance to allow anticipation often increases total pleasure substantially. Research on vacation anticipation specifically suggests that the time before the vacation may contribute more to overall well-being than the vacation itself.
Engage with the anticipation deliberately
Some people plan events and then do not really anticipate them, treating the upcoming pleasure as something to wait for rather than something to enjoy in advance. Deliberately engaging with the anticipation (thinking about specific aspects you are looking forward to, talking with others about plans, looking at details of the upcoming event) cultivates voorpret that passive waiting does not produce.
Have multiple things to anticipate
Voorpret operates best when something pleasurable is genuinely upcoming. Building a life that includes multiple anticipated pleasures, rather than long gaps between scheduled enjoyments, supports sustained access to voorpret. The anticipated events do not need to be large; smaller regular pleasures can sustain voorpret in ways that occasional large events cannot.
Notice voorpret when it arises
Voorpret often operates without specific awareness, with people enjoying the anticipation without recognising what they are doing. Deliberately noticing when you are in voorpret often increases the pleasure and supports continued capacity for it. The recognition is part of what makes the state more available.
If anticipation produces only anxiety
Some people, particularly with anxiety patterns, find that anticipating positive events produces only worry rather than voorpret. The anticipated event becomes a source of anxiety about what might go wrong rather than pleasure about what will likely happen. This pattern often responds to therapeutic work addressing the underlying anxiety, after which voorpret may become more accessible. The capacity for anticipatory pleasure is widely shared but can be specifically blocked by anxiety patterns that warrant their own attention.
"For many positive events, the anticipation can produce as much or more pleasure than the event itself. Pre-vacation anticipation often produces substantial positive affect, sometimes exceeding effects during the actual vacation."
— A summary of research on anticipatory pleasure
What is voorpret?
Voorpret is the Dutch word for the pleasure of anticipating a fun event. The body has begun experiencing some of the enjoyment of the upcoming event before it happens. The chest carries particular lightness. The mind returns to thoughts of the event with pleasure. There is a quality of being lit up in advance, of having access to enjoyment that has not yet occurred. Voorpret specifically refers to the pleasure of the anticipation itself, the way anticipating a fun event can be its own form of enjoyment. The pleasure-in-anticipation quality is essential. Voorpret is not just expecting that you will enjoy something; it is enjoying the expectation itself.
Where do people feel voorpret in the body?
Voorpret has a distinctive signature of pleasurable forward orientation. The chest carries particular lightness. The breath is easy. The face often shows mild smile that arises spontaneously when thoughts return to the anticipated event. There is a quality of being lit up in anticipation, with energy that does not require immediate expression but is enjoyable in itself. The body is forward-oriented but not urgently so; the orientation is pleasure rather than impatience. The state can extend over days or weeks before significant events.
Is the anticipation really better than the event?
Often surprisingly yes, particularly for major events. Research on vacation anticipation, particularly work by Nawijn and colleagues, has shown that pre-vacation anticipation often produces substantial positive affect, sometimes exceeding the effects during or after the actual vacation. This finding has been replicated and extends to other anticipated positive events. The anticipation period can be sustained pleasure that operates for weeks; the actual event is typically shorter and involves the full range of real-life complications. The asymmetry between anticipation and reality is one of the more interesting findings in research on positive affect, and suggests that building in good anticipation periods may be one of the more underrated practices for well-being.
Why can't I enjoy anticipating things?
Several factors can prevent voorpret. Some people, particularly with anxiety patterns, find that anticipating positive events produces only worry rather than pleasure; the anticipated event becomes a source of anxiety about what might go wrong rather than pleasure about what will likely happen. Some people have learned to suppress anticipation as a way to avoid disappointment if events do not go well. Some people simply do not engage with anticipation deliberately, treating upcoming events as something to wait for rather than something to enjoy in advance. The patterns that prevent voorpret often respond to specific work: addressing underlying anxiety, deliberately engaging with anticipation rather than just waiting, building life patterns that include multiple anticipated pleasures rather than long gaps. Therapeutic support can help when anticipation reliably produces only anxiety rather than pleasure.
How do you cultivate voorpret?
Several practices help. Planning ahead enough to allow anticipation to develop is the foundation; last-minute arrangements rarely produce voorpret because there is no time for anticipation to operate. Engaging with the anticipation deliberately, including thinking about specific aspects you are looking forward to, talking with others about plans, and looking at details of the upcoming event, cultivates voorpret that passive waiting does not produce. Having multiple things to anticipate, rather than long gaps between scheduled enjoyments, supports sustained access to voorpret. Noticing voorpret when it arises often increases the pleasure and supports continued capacity for it. Research on vacation anticipation suggests that the time before the vacation may contribute more to overall well-being than the vacation itself, which makes the deliberate cultivation of voorpret one of the more practical investments in well-being.
- Nawijn, J., Marchand, M. A., Veenhoven, R., & Vingerhoets, A. J. (2010). Vacationers happier, but most not happier after a holiday. Applied Research in Quality of Life, 5(1), 35–47. https://link.springer.com/article/10.1007/s11482-009-9091-9
Voorpret sits in the untranslatable family as one of its more accessible positive concepts. It overlaps with anticipation as the broader category, with excitement when activation is higher, with hope when uncertainty is involved, with savouring when applied to current rather than upcoming experience, and with what positive psychology research treats as anticipatory pleasure with documented benefits for well-being.
See where voorpret sits among the other 402 emotions.
Open Voorpret on the wheel